Varga Trading Company will be using Automechanika Dubai as the platform to showcase the Middle East debut of the new tire, KR-50 from Kenda. The KR 50 will be positioned as a fuel-efficient tire for Crossover Utility Vehicles (CUVs) with special features like extreme siping and four wide circumferential grooves that will improve braking performance, a solid center rib for better flexibility and handling, and will offer greater comfort at high speeds and maximum wet traction even on slippery roads.
Commenting on the launch of the new tire, Alireza Moaref, the managing director of Varga Trading said, “We have a longstanding association with Kenda. It is a matter of great pride for us to be part of this ongoing growth story, especially in a market like the Middle East where there is immense potential for expansion. The new KR-50 comes with a special random variable pitch tread arrangement that will provide customers with a very smooth ride, great durability and low noise. It will make a valuable addition to the extensive range of tires and other automotive products that we distribute.”
The KR-50 tire has performed impressively well in several quality and performance tests and is already available in the Middle East in sizes ranging from P 225/70R16 to P 275/45R19.
For more details and interview opportunities, please contact:
Vinod Kumar. V
Business Development Manager
Unit 603
Twin Towers,
Deira, Dubai,
U.A.E.
P.O. Box: 7830
Tel: +9714-2239566
Mob: 052 9059708
Email address: wheels@vargaco.com
