Marshal Tires is on an expansion drive in the MENA region. A brand belonging to the Kumho Tire Co. from Korea, Marshal Tires was formerly known as Samyang Tires, and has maintained a presence in the region from the late 1970s through its authorized dealer, Varga Trading Co. LLC. Varga recently played a key role in launching the Middle East website of Marshal Tires. Marshal Tires has considerably strengthened its presence in the GCC countries by making an impact at Automechanika Dubai trade show which was held from June 2 to 4 at the Dubai International Convention and Exhibition Centre.
Automechanika Dubai is one of the biggest annual trade shows in the automotive calendar with a wide range of international participants. Leading manufacturers and distributors from the region, and indeed the world visit and participate in the show to network and expand their footprint at the regional and global level.
Marshal Tires participated in the show through Varga Trading Co.LLC, its distributor in the UAE. The company’s tires occupied prime space at the Varga booth.
Speaking about Marshal’s participation in Automechanika Dubai, Alireza Moaref, Managing Director of Varga Trading Co. LLC said, “Marshal’s participation in Automechanika Dubai is an extension of Varga’s longstanding partnership with Marshal Tires. The area of our booth that showcased Marshal Tires was impressively branded with Marshal’s signature colors and tagline of “unlimited performance”. The branded football giveaways and the photo booth that captured images of the visitors in a variety of poses added to the fun factor in addition to significantly promoting brand awareness.
At the show, Marshal Tires definitely made an impact on visitors by showcasing new patterns. Many domestic and overseas industry professionals were drawn to the Varga booth to forge new partnerships and provide customer feedback that will be invaluable for the development of new tires.
For more details and interview opportunities, please contact:
Vinod Kumar. V
Business Development Manager
Unit 603
Twin Towers,
Deira, Dubai,
U.A.E.
P.O. Box: 7830
Tel: +9714-2239566
Mob: 052 9059708
Email address: wheels@vargaco.com
