Varga Trading Company will be using Automechanika Dubai as the platform to showcase the Middle East debut of the new tire, KR-50 from Kenda. The KR 50 will be positioned as a fuel-efficient tire for Crossover Utility Vehicles (CUVs) with special features like extreme siping and four wide circumferential grooves that will improve braking performance, a solid center rib for better flexibility and handling, and will offer greater comfort at high speeds and maximum wet traction even on slippery roads.

Commenting on the launch of the new tire, Alireza Moaref, the managing director of Varga Trading said, “We have a longstanding association with Kenda. It is a matter of great pride for us to be part of this ongoing growth story, especially in a market like the Middle East where there is immense potential for expansion. The new KR-50 comes with a special random variable pitch tread arrangement that will provide customers with a very smooth ride, great durability and low noise. It will make a valuable addition to the extensive range of tires and other automotive products that we distribute.”

The KR-50 tire has performed impressively well in several quality and performance tests and is already available in the Middle East in sizes ranging from P 225/70R16 to P 275/45R19. 

For more details and interview opportunities, please contact:

Vinod Kumar. V

Business Development Manager

Unit 603

Twin Towers,

Deira, Dubai,

U.A.E.

P.O. Box: 7830

Tel: +9714-2239566

Mob: 052 9059708

Email address: wheels@vargaco.com

Kenda Tires, the tire manufacturer from Taiwan has been in the tire business for over half a century. The company has been in the news lately for opening an office in Oldenburg, Germany as part of its global expansion drive.  As part of the same strategy, in partnership with its Middle East partner, Varga Trading Co. LLC, Kenda will be showcasing and holding the formal launch of its Middle East website, www.kendatiresme.com during the Automechanika Dubai 2014 trade show that will take place from June 3-5.

Commenting on the launch of the website, James Lo, Sales Director at Kenda said, “Automechanika Dubai is the leading trade fair for the automotive aftermarket in the MENA region and will prove to be the ideal platform for the launch of the website. With the help of highly supportive partners like Varga Trading, Kenda is pursuing an aggressive growth strategy in the region in view of the growing demand here for cars and thus for tires. The launch of the website during the fair will provide us with an opportunity to maximize the exposure for the Kenda brand in the eyes of trade visitors and the general public.”

The new Kenda website is a bilingual site in English and Arabic with a user friendly layout for easy navigation, complete product details and better search options. The site has been optimized for viewing on all devices including mobiles, iPads, laptops and desktop computers. With customers today asking for more access to easy information, especially in a market like the Middle East where there is a high level of internet usage, the new website will take Kenda Tyres one step further into the future. 

For more details and interview opportunities, please contact:

Vinod Kumar. V

Business Development Manager

Varga Trading Co. LLC

Tel: +9714-2239566

Mob: 052 9059708

Email address: wheels@vargaco.com