May 15, Dubai – Marshal Tires is on an expansion drive in the MENA region. A brand belonging to the Kumho Tire Co. from Korea, Marshal Tires was formerly known as Samyang Tires, and has maintained a presence in the region from the late 1970s through its authorized dealer, Varga Trading.  At this year’s show, which was held from 8 to 10 May at the Dubai International Convention and Exhibition Centre, the company launched five new tires including AT51, KRA50, MT51, MU12 and MH12.

Marshal MU12 is an Ultra High Performance (UHP) summer tire that is geared towards maximum speed and performance with the promise of stability even at high speeds. It comes with a special tread compound to enhance wet performance and is available in 49 sizes. Marshal MH12 tire is a high performance summer tire that offers a high level of straight line stability at high speeds. It has an optimal tread profile and four wide grooves for better hydroplaning. The award winning MT51 tire is ideal for use in the off-highway sector with improved on-road driving performance and strong ejector and mud clearing properties. It won the Red Dot design award on the basis of its ability to reduce resonance noise without compromising on offroad performance. The AT51 tire is an all-terrain tire for light trucks with a high level of braking and handling performance. The tread is made from a cut and drip-resistant compound for optimizing its durability and the tire offers plenty of offroad traction even on tough and uneven terrain. KRA 50 is positioned as an all position truck and bus tire which has been optimized to offer better mileage through the use of a new tread compound.  ICOS technology has been utilized to come up with a design that offers the best casing endurance.

Speaking about the launch of the new tires, Alireza Moaref, Managing Director of Varga Trading Co. LLC said, “Some people chose to term our strong presence at the Automechanika show for the past 2 years as a come back, but Marshal has had a strong presence in the Middle East region for over 30 years. Hence, we prefer to think of it as taking our marketing efforts to the next level. With the introduction of these new patterns and sizes in the market, Marshal will offer a wider product range that helps us to increase our market share in all three segments; PCR, SUV, and TBR. These launches are just the starting point of an aggressive expansion plan that we have in place for increasing our presence in the Middle East market.”

For more details and interview opportunities, please contact:

Vinod Kumar. V

Business Development Manager

Unit 603

Twin Towers,

Deira, Dubai,

U.A.E.

P.O. Box: 7830

Tel: +9714-2239566

Mob: 052 9059708

Email address: wheels@vargaco.com