The Marshal brand of tires is owned by the Korean tire company, Kumho, which was established in 1960 and has considerable expertise in the tire industry. For the past 25 years, the company has been selling tires for passenger cars, SUVs, vans, light trucks and even heavy trucks in many countries around the world including Germany, UK, Australia and Italy under this brand. Marshal tires are notable for the exceptional performance they offer at really attractive prices. Tires with innovative technologies and new sizes are added to the range on a regular basis. Marshal will now be expanding its digital presence in the Middle East region with the launch of its new website.

Commenting on the launch of this new website, Alireza Moaref, the managing director of Varga Trading Co. LLC, the trading partner of Marshal Tires in the Middle East said, “The market for tires in the Middle East is growing at an amazing pace. As the meeting point of three major markets – Asia, Africa and Europe, the region is a major logistics hub for the import and re-export of automotive parts and accessories including tires. Most of the countries in the region are undergoing a phase of immense development with heavy spending on infrastructure and industrial projects. The Middle East also has an expanding population of young people with plenty of spending power. Dubai has one of the highest rates of car ownership in the world. Marshal is seeking to take advantage of this rise in demand and increase its sales and brand awareness by launching this new website specifically for the Middle East region”.

The new Marshal website is a bilingual site in English and Arabic with a user friendly layout for easy navigation. The site has been optimized for viewing on all devices including mobiles, iPads, laptops and desktop computers. With complete details of products that are available in the region and a dealer locator giving details of the nearest dealer, the site will make the entire process of finding information on Marshal tires convenient for customers.

Consumers today check out everything from tires to books online before making a purchase, especially in a market like the Middle East where there is a high level of internet usage. The new website will definitely help to make Marshal Tires more familiar to customers in the region.

For more details and interview opportunities, please contact:

Vinod Kumar. V

Business Development Manager

Unit 603

Twin Towers,

Deira, Dubai,

U.A.E.

P.O. Box: 7830

Tel: +9714-2239566

Mob: 052 9059708

Email address: wheels@vargaco.com

Varga Trading Company will be using Automechanika Dubai as the platform to showcase the Middle East debut of the new tire, KR-50 from Kenda. The KR 50 will be positioned as a fuel-efficient tire for Crossover Utility Vehicles (CUVs) with special features like extreme siping and four wide circumferential grooves that will improve braking performance, a solid center rib for better flexibility and handling, and will offer greater comfort at high speeds and maximum wet traction even on slippery roads.

Commenting on the launch of the new tire, Alireza Moaref, the managing director of Varga Trading said, “We have a longstanding association with Kenda. It is a matter of great pride for us to be part of this ongoing growth story, especially in a market like the Middle East where there is immense potential for expansion. The new KR-50 comes with a special random variable pitch tread arrangement that will provide customers with a very smooth ride, great durability and low noise. It will make a valuable addition to the extensive range of tires and other automotive products that we distribute.”

The KR-50 tire has performed impressively well in several quality and performance tests and is already available in the Middle East in sizes ranging from P 225/70R16 to P 275/45R19. 

For more details and interview opportunities, please contact:

Vinod Kumar. V

Business Development Manager

Unit 603

Twin Towers,

Deira, Dubai,

U.A.E.

P.O. Box: 7830

Tel: +9714-2239566

Mob: 052 9059708

Email address: wheels@vargaco.com

Kenda Tires, the tire manufacturer from Taiwan has been in the tire business for over half a century. The company has been in the news lately for opening an office in Oldenburg, Germany as part of its global expansion drive.  As part of the same strategy, in partnership with its Middle East partner, Varga Trading Co. LLC, Kenda will be showcasing and holding the formal launch of its Middle East website, www.kendatiresme.com during the Automechanika Dubai 2014 trade show that will take place from June 3-5.

Commenting on the launch of the website, James Lo, Sales Director at Kenda said, “Automechanika Dubai is the leading trade fair for the automotive aftermarket in the MENA region and will prove to be the ideal platform for the launch of the website. With the help of highly supportive partners like Varga Trading, Kenda is pursuing an aggressive growth strategy in the region in view of the growing demand here for cars and thus for tires. The launch of the website during the fair will provide us with an opportunity to maximize the exposure for the Kenda brand in the eyes of trade visitors and the general public.”

The new Kenda website is a bilingual site in English and Arabic with a user friendly layout for easy navigation, complete product details and better search options. The site has been optimized for viewing on all devices including mobiles, iPads, laptops and desktop computers. With customers today asking for more access to easy information, especially in a market like the Middle East where there is a high level of internet usage, the new website will take Kenda Tyres one step further into the future. 

For more details and interview opportunities, please contact:

Vinod Kumar. V

Business Development Manager

Varga Trading Co. LLC

Tel: +9714-2239566

Mob: 052 9059708

Email address: wheels@vargaco.com